Customer’s demand causing headache for the automotive industry

Consumers purchasing a new car look at the features like appearance, safety, performance and increasingly also fuel economy - but they put more and more emphasis also on the infotainment (IVI) system of the car when making their buying decisions. According to recent studies almost 50% of buying decisions are made partially based on the infotainment system. People want to have seamless convergence of media with their digital devices and find their high-end consumer electronics experience in the car. Providing the right services, ecosystems and the infrastructure to support this is not an easy task, and certainly not in the car manufacturers comfort zone.